The Family Man Season 3 delivers a gripping continuation of Srikant Tiwari's story, blending suspenseful espionage drama with sharp humour and family moments, while subtly integrating one of the smartest new-age product placements seen in Indian streaming content.
A standout aspect of this season is the remarkable visibility of Mahindra vehicles, especially the Thar, seamlessly woven into the plot and backdrop of action sequences. From chase scenes and dramatic escapes to candid moments in Srikant’s day-to-day life, Mahindra’s Thar is not just transport, but a character—symbolizing ruggedness and reliability. The portrayal is far from traditional advertising; instead, it is a masterclass in subtle brand integration, making the vehicles aspirational without intrusive sales pitches.instagram+1
Many viewers and auto enthusiasts have noted how Mahindra has elevated the art of contextual product placement—this is modern advertising at its best, leveraging OTT narratives to enhance brand image while engaging audiences organically. This strategic integration by Mahindra in Family Man Season 3 sets a benchmark for future brand collaborations in Indian web series, ultimately nailing the concept of immersive, story-driven advertising.
- https://www.youtube.com/watch?v=jsauQx_Fwrg
- https://www.instagram.com/p/DRNXwGzDGDn/
- https://www.instagram.com/reel/DNVeHUUI2H4/?hl=en
- https://www.youtube.com/watch?v=ZnapjfATb6w
- https://economictimes.com/magazines/panache/mahindra-shares-vintage-ad-showing-jeep-at-rs-12k-netizens-ask-if-offer-is-still-valid-this-is-how-he-reacted/articleshow/90072654.cms
- https://www.reddit.com/r/IndianOTTbestof/comments/1ou9hsh/the_family_man_promotional_video_featuring_samay/
- https://www.youtube.com/watch?v=kWks09T5bIA
- https://www.facebook.com/MahindraThar/posts/if-monsoon-is-the-season-of-romance-off-roading-is-the-love-of-our-lifeallnewmah/273913658723543/
- https://timesofindia.indiatimes.com/life-style/spotlight/byinvitation-road-safety-needs-better-enforcement-not-stereotypes/articleshow/125438311.cms
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